For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new study by IBM. Creative leaders are also more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a "crucial capability." Ironically, while company leaders in North America will bring more integrity to the job, they also expect far more regulation than foreign heads, both presumably reactions to negative public perception and heavy government intervention following the recession. I think it is logical to find this kind of results when you evaluate leadership, especially at the present time when the economy is not in it best moment, people need to adapt to the new conditions and so the best way to do it is being creative. Creativity is a fundamental quality of the human being to best cope with change.
Maria Falvey
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